TABLE OF CONTENTS   INTRODUCTION CHAPTER 1   -  HOW TO DETERMINE HOURLY RATES CHAPTER 2   - YOU ARE WORTH IT!!! CHAPTER 3   -  HOW TO ESTABLISH THE PRICE FOR A CUSTOM SADDLE CHAPTER 4   -  HOW TO ESTABLISH PRICES FOR REPAIRS CHAPTER 5   -  HOW TO ESTABLISH PRICES FOR MANUFACTURED ITEMS CHAPTER 6   -  HOW TO ESTABLISH PRICES FOR CUSTOM ITEMS CHAPTER 7   -  ACCOUNTING FOR WASTE IN THE PRICE                              OF YOUR PRODUCTS AND SERVICES CHAPTER 8   - RETAIL - WHOLESALE - CONSIGNMENT PRICING CHAPTER 9   -  BUSINESS PLAN CHAPTER 10   -  MANAGING YOUR CASH FLOW APPENDIX   -   SAMPLE FORMS